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Honored! Sichuan JIangyou Yushu Yeshili Reflective Material Co.,Ltd ’s "Color Road" technology wins the Practical Case Award
Release time:
2025-06-27
Recently, at the highly anticipated 2025 Highway Operation and Service Innovation Annual Conference and the Second Brand Training Camp (Hebei Province), the annual list of key honors was announced, centered around the core theme of "Innovation-Driven, Industry Breakthrough, New Quality Travel." Our company, Sichuan JIangyou Yushu Yeshili Reflective Material Co.,Ltd in Jiangyou City, Sichuan Province, stood out among numerous outstanding cases for its innovative practical case study, "Highway Innovation Drives Development, Colorful Roads Lead Travelers," and was awarded the 2025 Highway Operation and Service "Innovation-Driven, Industry Breakthrough, New Quality Travel" Practical Case Award! This honor, authoritatively certified and awarded by the China Transportation Enterprise Management Association, recognizes our innovative strength and outstanding contributions to highway safety and intelligentization.

Light of Innovation: Focusing on "Colorful Road Guidance," Illuminating a New Dimension of Safe Travel
The core of this award-winning case lies in our company's meticulously developed and successfully implemented solution for temporary reflective road marking during road reconstruction and expansion. This case precisely addresses the pain points of improving highway operations and services, empowering traditional infrastructure with innovative technology:
"Colorful Road" Shines, a Night Guardian: Our ultra-wide-angle temporary reflective road markings create bright, long-lasting, wide-angle retroreflective light strips at night or in low-visibility conditions, resembling "nighttime rainbows." This significantly enhances the three-dimensional visibility of road contours, effectively preventing accidents such as vehicles straying from their lanes and hitting roadside obstacles, and significantly improving driving safety at night and in inclement weather.
Technological Innovation, Solving Industry Challenges: The product offers excellent weather resistance, adhesion, and reflective properties, resolving the challenges of traditional markings that often peel and fail under complex facade construction and prolonged exposure to sunlight and rain, significantly reducing maintenance costs and extending service life.
The safety cornerstone of "New Quality Mobility": In the era of intelligent mobility, clear and reliable road markings are essential for autonomous (and assisted) vehicles to perceive their environment. Our facade reflective technology provides the essential physical layer support for building a safer and more reliable "New Quality Mobility" environment.

A dazzling array of stars, placing us at the forefront of industry innovation
The selection of this award-winning case was fiercely competitive, bringing together experts from the national highway operations and technology sectors. Sichuan JIangyou Yushu Yeshili Reflective Material Co.,Ltd was featured alongside renowned provincial transportation groups and industry leaders in the official list of selected companies. This fully demonstrates that our company's innovative achievements have not only been recognized by national associations but have also garnered high praise from industry peers, firmly placing us at the forefront of highway safety technology innovation.
This weighty certificate of honor is not only a tribute to past achievements but also a spur to future development. The annual conference theme of "Innovation Drives Industry Breakthroughs, New Quality Mobility" aligns perfectly with our company's philosophy of "Forging Development with Technological Innovation and Leading Mobility with Safety Products."

Looking ahead, Yushu Night Vision will continue to uphold the spirit of innovation and delve deeper into the field of reflective material technology:
1. Deepen R&D: Continue to invest in R&D resources to develop a new generation of reflective safety products with higher performance, greater environmental friendliness, and greater intelligence.
2. Expand Applications: Promote the "Color Road" brand and solutions to a wider range of road traffic scenarios (such as national and provincial highways, urban roads, tunnels and bridges), and more diverse application areas.
3. Collaborate and Co-create: Actively deepen cooperation with highway management agencies, research institutes, and industry partners to jointly promote safer, smarter, and more efficient highway operations in China.

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