Shining at Nanjing Traffic Safety Expo | Yushu Yeshili Guards Safe Travel with Reflective Technology_Sichuan JIangyou Yushu Yeshili Reflective Material Co.,Ltd

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Shining at Nanjing Traffic Safety Expo | Yushu Yeshili Guards Safe Travel with Reflective Technology

Release time：

2026-05-27

Introduction

The 16th China International Road Traffic Safety Products Expo grandly took place at Nanjing International Expo Center from April 22 to 24, 2026. Centered on the theme New Quality Drivers for Transportation, Safeguarding Security with Four Innovations, the event gathered cutting-edge technologies and products of the industry.

Sichuan Jiangyou Yushu Yeshili Reflective Materials Co., Ltd. showcased its core products and innovative achievements at the expo. The company also received an exclusive interview by Innovation China, standing out as one of the highlights and reaping fruitful results.

The expo is hosted by the China Road Traffic Safety Association and has attracted numerous domestic and overseas enterprises engaged in road traffic safety. As a national technology-based SME and high-tech enterprise, Yushu Night Vision has long been committed to traffic safety equipment and owns a number of independent intellectual property rights.

In response to industry demands, the Association organized experts to conduct rigorous evaluation on exhibited products and compiled the Recommended Catalogue of Road Traffic Safety Products and Equipment (2026 Edition). Our LB Series Preformed Pavement Markings and L51 Series Preformed Raised Pavement Markings for Rainy Conditions have been successfully selected into the catalogue, which means our products will be prioritized for promotion and application across national traffic police authorities.

This achievement has laid a solid foundation for expanding our market reach and industry influence. It also enables the independent innovation achievements of state-owned enterprises to serve national road traffic safety governance, and further accelerates the practical application of new technologies and equipment.

The booth of Yushu Yeshili drew constant crowds throughout the expo. A steady stream of industry clients and partners came for inquiries and business discussions. Our staff gave detailed introductions to the performance advantages, technical parameters, application scenarios and practical cases of various reflective products with professionalism. They mainly presented the mature applications of our products in road traffic safety, municipal traffic facilities, expressway safety protection and urban road marking.

During the expo, Yushu Yeshili was featured in an exclusive interview by the program Innovation China. The company representative stated that this participation aimed not only to display products, but also to discuss with industry peers how reflective materials can deliver more efficient and eco-friendly solutions for intelligent transportation and safe travel under the framework of "New Quality Drivers for Transportation".

He also shared the breakthroughs of reflective materials applied in low-visibility conditions, as well as how material innovation helps enhance safety on rural roads, urban roads and expressways. The sharing drew widespread attention.

The three-day exhibition has come to a successful close, and Yushu Yeshili has achieved fruitful results. We received over 600 visitors in total. More than 450 contacts added our WeChat accounts during communications, and tentative purchase orders worth approximately RMB 500,000 were secured on site. Many visitors expressed their willingness for future cooperation.

Though the 16th Traffic Safety Expo has concluded, Yushu Yeshili will keep focusing on technological innovation, deepen industry-university-research integration and accelerate the transformation of more technological achievements. As a state-owned enterprise, we will shoulder our responsibility to fuel the safe, efficient and green development of the transportation industry, and contribute to building a powerful transportation nation and safeguarding people's safe travel. We sincerely thank all new and old friends who visited our booth, as well as *Innovation China* and the event organizer for your attention and support. Looking ahead, we hope to join hands with more partners to build safe transportation and embrace the era of "New Quality Drivers for Transportation".