Asian Winter Games | "Color Road" brand shines at ice and snow event_Sichuan JIangyou Yushu Yeshili Reflective Material Co.,Ltd

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Asian Winter Games | "Color Road" brand shines at ice and snow event

Release time：

2025-02-10

"Color Road" brand shines at the ice and snow event

On February 7, 2025, the 9th Asian Winter Games opened grandly in Harbin. In this sports event where Asian ice and snow athletes compete, the "Color Road" brand preformed color ground signs produced by Sichuan JIangyou Yushu Yeshili Reflective Material Co.,Ltd in Jiangyou City, Sichuan Province, shone brightly under the warm sun, becoming a beautiful landscape on the field, showing the innovation ability and brand image of Chinese companies to the world.

As a leading company in the field of reflective road strips in China, Yushu Yeshili Company has broken the foreign technology monopoly and consolidated its position in the traffic safety industry with its high-tech products such as "Color Road" brand "preformed reflective road strips" and "color ground markings" with independent intellectual property rights. In early September 2024, the company actively connected with the Asian Winter Games Organizing Committee. After rigorous performance testing and acceptance, it successfully signed the "Asian Winter Lane" ground marking paving project order, providing high-quality technical support for the Asian Winter Games.

In order to ensure that the order is completed with quality and quantity, our company acted quickly and held a special seminar to conduct in-depth analysis of substrate material selection, pattern design, production process, production period and other aspects, and formulated the best plan. Due to the extremely high quality requirements of the landmark and the complex production process, the company has implemented a three-shift work system since September 6, 2024. All party members and cadres have gone deep into the production line to fully guarantee the production of orders. On September 11, 2024, the first batch of 70 sets of "Asian Winter Lane" colored ground signs were successfully shipped, which won precious time for subsequent construction. As of December 28, 2024, the company has produced and shipped 4 batches, totaling 480 sets, with a total of 5,500 square meters of ground signs, successfully completing the Asian Winter Games order task.

The company arranged for a special person to go to Harbin to guide the construction on site to ensure that the high-tech performance and stable quality of the product are fully utilized. So far, the "Cailu" brand preformed ground signs have withstood the test of extreme cold weather, providing due guarantee for the smooth convening of the Asian Winter Games, further enhancing the international influence of the "Cailu" brand, and winning honor for Made in China.

Asian Winter Lane Ground Signs after Construction: